Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Four new television spots for Callaway Golf strategize the brand differently than last season, according to the creative directors.
“We’re utilizing the tour assets differently,” said Craig Evans, senior vice president and creative director at WPP Group’s Y&R, Irvine, Calif., “and combining it with the focus on the science of Callaway golf that makes every golfer better.”
A spot for the HX Tour golf ball revolves around its hexagonal dimples, which become screens suspended in darkness showing the action of Callaway signatories Annika Sorenstam and Phil Mickelson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in