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International Home Foods moved brands billing more $50-60 million from Young & Rubicam and consolidated creative duties at two smaller roster agencies, Fogarty Klein & Partners and Northlich Stolley LaWarre.
Y&R, New York, also lost media duties on the account. St. Louis-based Advanswers takes over placement; Fogarty and NSL will handle media planning for their brands.
Unlike clients which have recently consolidated entire portfolios at large agencies, sources indicated that IHF believes it would get more top-level attention at its smaller agencies, where it would be one of the largest clients.
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