Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Something green that’s loaded with energy. Those are the qualities Young & Rubicam creatives were trying to convey about 7UP’s new sister product, dnL, in three TV spots that broke on Monday featuring a feisty leprechaun who bears the same traits.
In the vein of MTV2’s “Talkin’ Baby” spokescharacter, Willy the leprechaun berates passersby, who tower above him, as he stands on a New York street corner with a wagonful of dnLs. “Take a swig of the dnL, kind sir,” he says to a passing 20-something.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in