Y&R Brands Adjusts Callaway Golf's Pitch

LOS ANGELES WPP Group’s Young & Rubicam Brands campaign for Callaway Golf builds on the agency’s first effort with two 30-second spots and a print push that broke during the U.S. Women’s Open, the agency said.

“We’ve gotten a great response from the campaign,” said Craig Evans, svp and creative director at Y&R Brands in Irvine, Calif. “The ads keep testing high.”

The new spots for the Big Bertha Fusion FT-3 begin with titles (“The science of distance” and “The science of accuracy”) and animated parts of the driver, as from an exploded diagram, all swooping into frame to a fuzz electric guitar riff.