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Looking to burnish an image tarnished by a series of recent lawsuits, American Family Publishers Sweepstakes has invited seven agencies to pitch its ad account. The estimated $12 million budget of parent American Family Enterprises could go higher, a company representative said.
Shops being asked to make credentials presentations, according to the representative, are: DeVito/Verdi, Gotham, Mad Dogs & Englishmen, DDB Needham, Partners & Shevack and Berlin Cameron & Partners, all in New York, and The Communications Consulting Co.
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