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SAN FRANCISCO Microsoft’s Xbox has signed on as presenting sponsor of the Lollapalooza music tour this summer, the client confirmed. The Redmond, Wash., company paid more than $1 million for the sponsorship, according to sources.
This marks the first Lollapalooza tour since the concert series went on hiatus in 1997. It’s also one of the largest sponsorship deals for Xbox since the video game system launched 18 months ago, a company representative said, though she declined to disclose figures.
“Knowing
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