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The Worcester Polytechnic Institute has tapped Gearon Hoffman as its first agency.
The Worcester, Mass.-based technological school is expected to spend approximately $2 million over the next year on advertising initiatives.
“[WPI] is an incredible institution that has been doing business without a lot of fanfare,” said Bob Hoffman, president of the Boston-based agency. A review of undisclosed local agencies was completed a few weeks ago.
The 40-person shop is charged with crafting the school’s first foray into media advertising, as well as creating a brand identity for graduate, undergraduate and continuing education programs.
Television spots, radio executions and print ads are expected to break in the spring.
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