WOMEN AND POLITICS | Adweek
Advertisement

WOMEN AND POLITICS

Advertisement

If you think women's suffrage isn't such a hot idea, a poll by the Pew Research Center for the People and the Press will confirm you in that view. Women were less likely than men to say they regularly get information about political campaigns from nearly every news source. Equal proportions of men and women (35 percent each) get such information from broadcast network newscasts. As for cable news networks, though, women were markedly less likely than men (34 percent vs. 43 percent) to use them regularly to learn about the campaigns. There were similar gaps for public-TV news programs (women 9 percent, men 13 percent) and the Internet (women 10 percent, men 17 percent). This pattern carried over to print, with 29 percent of women and 33 percent of men getting campaign news from a daily newspaper. All of this helps explain why women fared worse than men (no whizzes themselves) when quizzed on basic facts about the Democratic presidential candidates.