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The first new campaign for Wolverine Boots and Shoes in three years focuses on comfort and is aimed at a wider range of workers who may need heavy-duty footwear.
Three TV spots from Milwaukee’s Laughlin/Constable break Feb. 25. The tagline is, “Wol verine Boots and Shoes: They don’t quit.” The ads show workers going about their labor, backed by an upbeat score. Despite the tough job, each ad says, “At least his feet are comfortable.”
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