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LOS ANGELES Director Neil Tardio Jr. directed what may be the last of independent See:’s commercials for Electronic Arts.
The spot, breaking this week, shows young men carrying Chihuahuas, getting facials and ordering fussy drinks before they’re made macho by EA’s boxing game, “Fight Night Round 2.”
“It was a pretty low-key shoot, with hugs all around at the wrap,” says Gary Rose, partner and executive producer at Go Film, which represents Tardio.
See:, as Odiorne Wilde Narraway, was EA’s original agency until the now $3 billion company, with an estimated global marketing budget of $150 million, outgrew the San Francisco shop.
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