Wireless Ads Don't Add Up in U.S.

If there were an Olympic competition for cell phone advertising, the United States would be lucky to place, much less bring home a medal. In a new report released by New York-based Jupiter Media Metrix, by the time 2003 rolls around, $7.5 billion will be spent globally on wireless advertising, commerce and subscription revenues. But U.S. cell phone ads will account for only $300 million of that total.

If you want to experience a healthy wireless market, you’re going to have to travel half way around the world: JMM analysts predict that Asia will produce the most revenue during this period, $5 billion or 66 percent of the total amount spent globally.

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