Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Weight Watchers wants to go viral. As part of its latest campaign from Interpublic Group’s McCann Erickson here, the weight-loss company has hired Faint Starlite, a prolific video blogger.
Starlite, a 24-year-old woman from Milwaukee whose real name is Esther Brady, has been posting video blog entries since 2006 about a variety of topics, e.g., the economy, presidential politics and her weight loss after she joined Weight Watchers, which drew the client’s attention.
On Starlite’s Web page, www.myspace.com/weightwatchers,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in