It took a strong offer to lure Jane Walsh away from Wunderman after two decades at the shop. But Walsh, who recently joined directDeutsch as svp and creative director, decided that the commitment agency execs showed—in multiple meetings—to the creativity and effectiveness of its work made it an opportunity too good to pass up.
"I had a good experience at Wunderman," said the New Jersey native, most recently group creative director at the WPP Group agency in New York. "Every time I would be ready to leave, [there was] a new challenge. … I thought this was the one opportu- nity that, if I didn't do it, I would truly regret it."
In the new post, Walsh will oversee directDeutsch's creative and a staff of 12. She reports to Fred Rubin, partner and director of Deutsch units iDeutsch and directDeutsch, and Kathy Delaney, managing partner and executive creative director of Deutsch in New York. Delaney formerly oversaw the direct unit's creative, an agency rep said.
After interviewing candidates for the cd position "off and on for years," Rubin decided to ask Walsh—whom he had worked with at Wunderman earlier in his career—out to lunch to discuss the position. "I was just tickled when she was willing to entertain a conversation [about the job]," said Rubin. "Jane is a brilliant strategist, and that is the fabric of this agency."
DirectDeutsch's accounts include Johnson & Johnson and Novartis. Last month, the Interpublic Group agency, which also handles Monster's $125 million global marketing account, won the estimated $10-15 million direct portion of the business [Adweek, Sept. 10].
At Wunderman, Walsh worked on brands like AT&T Broadband, DuPont and the U.S. Army. Outside of the office, Walsh, the mother of a 14-year-old boy, enjoys spending time with her family in New Jersey.