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BOSTON Volkswagen has unveiled its first gay-themed ad campaign in an effort to better target what has long been a key customer base for the brand.
Photographer John Arsenault shot the ads, developed by Boston-based Arnold, in the gay-friendly locations of Provincetown, Mass., Palm Springs, Calif., and Los Angeles.
One execution depicts a Provincetown beach at sunset. Copy in part reads, “This summer, we set out to capture those moments in life when everything gels. When you can be exactly who you are.
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