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NEW YORK MLB.com said it would begin offering on-demand long-form interactive video ads to subscribers of its Web service.
The interactive arm of Major League Baseball has included the new advertising options as part of a new MLB.tv Mosaic service that will let subscribers watch six games at once. In addition to live viewing, subscribers can see old games in their entirety or highlights.
The multiple-view layout allows MLB.com to show long-form ad options in a few screens, which can be accessed in the same way a user selects a game to watch.
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