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Media planning and buying duties on Victoria’s Secret’s estimated $55 million ad account are in review and the creative agency has resigned the business, sources said last week.
The two agencies contending for the media duties are KSL Media, New York, the incumbent on the media buying portion, and Pro Media in Natick, Mass. Pro Media founder Nancy Ryan said last week her shop had won the business: “My last conversation with them was that they had awarded the business to us.”
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