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VersaTube Assigns Branding Chores To Archer/Malmo

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ATLANTA--VersaTube Building Systems, a manufacturer of construction products, has awarded a $400,000 rebranding assignment to Archer/Malmo.
VersaTube, formerly Mid-South Metal Products, has distributors in 26 states and annual revenues of $8 million. The Collierville, Tenn.-based company opened a new plant in Tempe, Ariz., this year.
The Memphis agency is charged with building brand awareness, recruiting distributors for the company's tubing assembly and pre-fabricated framing products, and keeping sales projections on track.
"With this new growth, along with our name change, the time is right to reposition our brand and increase our visibility," said Versa-Tube president Tim Soder. -Vincent Coppola