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NEW YORK Following a three-month review, Verizon Wireless said it has appointed Latinvox here as its Hispanic agency for the Northeast region, which includes 12 states from Maine to Virginia.
The shop’s duties will encompass advertising, promotions, grass-roots efforts, direct marketing, public relations and media planning and buying, the client said.
Since 2002, the account has been handled by Pasadena, Calif.-based la gente de RLR, which will continue to be Verizon Wireless’ agency for the West and Midwest regions.
The
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