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BOSTON Verizon has launched a radio and outdoor campaign via Burrell Communica-
tions promoting the use of Verizon’s collect call service.
The campaign is initially breaking this week in several East Coast areas including Boston and Pittsburgh and will run for two months. Grassroots marketing at individual colleges and universities is also in the mix.
The effort targets teenagers and college students and emphasizes the convenience and ease of use of 1-800-USE-THE-VZ, according to Chris Samelson, director of product management and product development at Verizon, Boston.
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