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Chicago Dealer Service Is a Joint Effort of 8 Major Media Players
DETROIT–Cars.com, an Internet site where consumers can shop for new and used cars, is launching its first TV ad campaign through Stein Rogan + Partners.
The Chicago-based company is a division of Classified Ventures, a joint endeavor of eight media companies, including Gannett, Knight-Ridder and The New York Times Co. The company’s aim is to simplify the process of shopping for a vehicle by providing daily updates of dealer inventories in 70 markets nationwide.
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