UTC Taps Doremus To Inspire Investors

United Technologies Corp. will ask Doremus to raise investor interest in the company via an estimated $4 million print campaign. The client, better known to the public through its products, was negotiating a contract with the New York agency after selecting it over two co-finalists in a review, a client representative said.

Doremus was chosen based on its strong relationship with the financial community, company representative Paul Jackson said. The business-to-business shop has worked with clients that include Goldman Sachs and Deutsche Financial Services.

“We want to build a campaign around our track record and our ability to increase shareholder return,” Jackson said.

Nearly 80 percent of the Hartford, Conn.-based