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Internet yellow pages company US WEST Dex has gained the exclusive rights in its territory to resell local inventory from AdAuction.com, the San Francisco-based online media buying and selling service. AdAuction.com will provide Dex, Englewood, Colo., with space on local newspaper, directories, or special interest sites in Dex’s 14-state region, which includes the West Coast and Mountain states.
Dex committed to purchase an undisclosed dollar amount of inventory over the nine months of the agreement. AdAuction.com
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