U.S. Ad Spend Growth Revised Downward

NEW YORK While ad spending in the second half of the year is expected to pick up, the outlook for total U.S. ad expenditures will not rise as much as previously predicted, according to Bob Coen, senior vice president, director of forecasting for Interpublic Group’s Universal-McCann.

In December, Coen predicted that spending would rise 5 percent in 2003 to $250 billion. This morning, at UM’s New York office, Coen revised his expectations downward, saying that spending would instead rise 4.6