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United Airlines is mounting a major midsummer effort—an integrated campaign from Fallon in four key markets—to tout its effort to ease the wait for travelers at airports.
The work is the shop’s first full campaign since the Elk Grove Village, Ill.-based carrier consolidated its $100 million global account at Fallon. The shop has handled United’s domestic business since 1997.
Advertising backs United’s EasyCheck-in self check-in stations and EasyInfo gate screens, which provide more detailed information on boarding and delays.
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