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CHICAGO-United Airlines has asked its two agencies, Fallon Minneapolis and Young & Rubicam, New York, to offer proposals for handling its $100-120 million global advertising responsibilities, officials with the airline said.
“United is seriously evaluating conolidating its advertising with one global agency,” said Matthew Triaca, a representative for the Elk Grove Villiage, Ill., airline. “They are the only two agencies we are looking at.”
The review was spurred b the airline’s increased costs, from jet fuel to new labor contracts, Triaca said.
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