TSR Gets $12-15 Mil. Casio Biz

TSR Advertising won Casio’s estimated $12-15 million account last week after an informal review involving other undisclosed shops, sources said.
TSR, New York, will provide the strategic and creative development of the electronics company’s new branding initiative, which will feature all its products, said Bob Kantor, TSR co-chairman. The client could not be reached at press time.
“It was pretty much all about the creative,” said Kantor about the pitch. “It was very cutting-edge creative. They’re in a category where they’re significantly outspent by bigger brands with deeper pockets–they’ve got to be edgy.”
Citing Sony and Panasonic as competitors, he added, “We’ve got to be smarter, to take more risks.”
The Dover, N.J.,