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Trone is claiming victories on two fronts.
Last week Trone’s Atlanta unit, headed by president Jackson Houck, defeated crosstown rivals WestWayne and Huey/Paprocki in a review to win the account of Children’s HealthCare of Atlanta.
The agency’s Greensboro, N.C., headquarters captured the marketing account of Tanger Outlets, a national shopping mall chain.
The two accounts total some$15 million in billings, bringing this year’s new business wins under president Natalie Perkins to approximately $35-40 million.
Perkins, a 13-year Trone veteran, assumed day-to-day operational command of the agency last year when chairman Lee Trone stepped down to pursue other ventures.
“Lee is man with many other business ventures outside advertising,” said an agency source.
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