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NEW YORK Tribal DDB has won a review for Nine West’s Web account. The assignment consists mainly of overhauling the retailer’s e-commerce site.
Nine West, which sells shoes, bags and other apparel, had previously handled digital duties in-house. It continues to handle its own TV and print advertising.
Tribal DDB in Chicago, part of the Omnicom Group, won the account against at least five undisclosed contenders.
The challenge for Nine West is developing a deeper connection with its customers online, said David Greenbaum, agency group account director.
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