Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — The beginnings of recovery for the advertising industry will present themselves next year, as the industry’s health is currently showing signs of stabilizing, Zenith Optimedia Group reports in its annual December forecast.
Business and consumer confidence is poised to improve at some point in 2002, Zenith Optimedia forecasts, though its analysts decline to pinpoint any specific period. Still, the report expects recovery in travel and leisure/sport, noting World Cup soccer and winter Olympics in 2002, and further out, for household durables to respond to deferred demand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in