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T.J. Maxx Taps LHC

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Two reviews that included Midwest shops concluded last week with the region left out of the money.

In a split decision, Long Haymes Carr was awarded creative and media planning duties on T.J. Maxx's $20-25 million advertising account, with Hill, Holliday, Connors, Cosmopulos in Boston picks up buying chores. A client official on Friday confirmed the agency selections.

Separately, The Buntin Group in Nashville, Tenn., was named lead agency for the United Methodist Church, which plans to spend $25 million over four years. Three-year incumbent, Pearson, Crahan, Fletcher, England in Indianapolis was eliminated in a final round that included Doe-Anderson, Louisville, Ky; BBDO Chicago; Russ Reid, Pasadena Calif; The DAS Group, Ann Arbor, Mich; Hanon-McKendry, Grand Rapids, Mich; and Impact Productions in Tulsa, Okla.

In the T.J. Maxx review, Long Haymes Carr, Winston-Salem, N.C., and Hill, Holliday competed against each other, The Richards Group of Dallas and Euro RSCG Tatham in Chicago, in the final round of a review. Cliff Freeman and Partners and Bates USA, both in New York, were eliminated in the review's semifinal round. Consultants at Pile and Co. in Boston conducted the search.

T.J. Maxx is a unit of Framingham, Mass.-based TJX, which is also the parent of the Marshalls chain, a client of Hill, Holiday since 1991.

Holland Mark Advertising, which produced mainly broadcast creative work for T.J. Maxx, resigned the business for the notoriously work-intensive client in September. The Media Edge, New York, has handled the media.