Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK TiVo said it would launch a new service, TiVoCast, aimed at nudging forward the long-rumored living room convergence of TV and the PC.
Users will be able to search for and select specific Web-based video content through TiVo’s menus and download it for viewing on their TVs, just as they do with recorded broadcast and cable programs.
“The range and quality of broadband video is exploding on the Web, but it’s not TV until it is on the TV,” said TiVo CEO Tom Rogers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in