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NEW YORK TiVo CEO Tom Rogers said advertisers would flock to the digital video recorder service as it gains more subscribers.
“Over time, we think there will be a mass advertising business,” he said.
TiVo introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials that allows viewers to interact with their spots. Ameriquest, E*Trade and General Motors are running commercials using the tags. It also offers branded entertainment through TiVo Showcases.
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