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Temerlin McClain has re-entered the retail category with its win of a branding assignmentfor the Rich’s/Lazarus/Goldsmith’s division of Federated Department Stores.
The Irving, Texas, agency won the job following a review that included Atlanta shops Grey and WestWayne, sources said. Billings are undisclosed.
Temerlin has not served a clothing retailer since 2000, when it lost the $200 million account of Dallas-based J.C. Penney Department Stores to DDB in Chicago.
“I think this builds on our great heritage in retail,” Temerlin chief operating officer Mark Denesuk said, “and it puts us on the front lines of the challenges department stores are facing.”
The agency will launch a broadcast and print campaign in the fourth quarter.
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