BOSTON Rumbletree has been tapped by Teletrol Systems to craft a new corporate identity and collateral program.
"We were given the opportunity to work from a clean slate and create a truly integrated branding system. The result is not just a brand identity but a brand infrastructure that provides a framework for all communications," said Rumbletree president David Wold. Work will include both overall image materials and executions supporting specific products.
Teletrol, a Dean Kamen company based in Manchester, N.H., is a global supplier of high-performance building automation systems and components designed to reduce energy consumption, improve occupant comfort and reduce operating expenses.
Portsmouth, N.H.-based Rumbletree has experience in the category, having been chosen last summer by a coalition of regional power companies for promotional work involving energy efficiency.