Teen-Approved ALF Spots to Debut on Cable

As part of the American Legacy Foundation’s $150-225 million anti-tobacco campaign, brazen, edgy creative borrowing from the successful work running in Florida, Massachusetts and California, will break as early as next week on cable TV networks.
A group of teenagers working with Arnold Communications in Boston and Crispin Porter & Bogusky in Miami, which won the account in September, are influencing the campaign’s media buys and strategy heavily, sources said.
The teens want the spots to air with little advance publicity on MTV, the WB Network and Fox, where shows like Dawson’s Creek are popular among 12-17-year-olds ALF is targeting with its first round of ads.
The ads, such as the “Truth” work Crispin did for Florida’s anti-smoking effort, are designed to make teenagers rebel against the tobacco industry.