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The Care Bears. The Cabbage Patch Kids. Teddy Ruxpin. For children of the ’80s, they were toy-store celebrities who forced parents to queue up at dawn or fight for products in aisles across America.
Now, BackPack Toys is hoping that Ruxpin, like the Bears and Kids before him, can ride a wave of nostalgia into the toy bins of a new generation. And independent The Ad Store—the shop that caused a stir with its GoDaddy.com Super Bowl spot— is charged with helping him get there.
The Ad Store’s two-pronged attack will use print ads to lure adults and TV to target children.
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