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NEW YORK Starburst has shortened its tagline and kept its teen focus in its first television campaign from new agency TBWA\Chiat\Day breaking this week.
Two new spots from the New York agency show teens acting up with the product. In one ad, a youth fires a Starburst at another with a slingshot. In a second execution, a teen unveils a bust of his crush that he made with the candy, then bites its nose off.
Starburst’s previous ads were also directed at teens and employed irreverent humor.
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