Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Independent shop TargetCast here has been selected to handle U.S. media strategy and planning for restaurant chain Ruby Tuesday after a review, the client has confirmed.
The incumbent on that portion of the account was WPP Group’s Brouillard Communications, also in New York. Buying was not part of the review, and those duties will continue to be handled by WPP’s MindShare.
Ruby Tuesday, based in Maryville, Tenn., spent $60 million in measured media in 2006, according to Nielsen Monitor-Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in