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NEW YORK Tanqueray celebrates the holidays with a new campaign via Grey featuring downloadable music.
The New York shop created a 30-second television spot showing a party in a tent in the snowy Arctic. A man plays “Deck the Halls” by running his finger around the rims of various martini glasses set up as a “glass harp.”
“Now there’s an instrument I’d like to pick up,” says the character Tony Sinclair. “Right now.”
The spot ends with the character saying the tagline, “Ready to Tanqueray?”
An online component offers a remixed version of “Deck the Halls” that is available for download, along with five other holiday tunes.
“We
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