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NEW YORK Del Taco is embracing its Spanish-speaking customers with what is likely a first among major quick-service restaurant chains: a bilingual premium in its kids’ meals.
Last week, the company rolled out four bilingual comic books to be given away with its kids’ Loco Meal.
“Culturally, the U.S. as a whole is changing. We’ve recognized it and are looking to market to our customer base,” said Sharon Fogg, svp, marketing at Del Taco in Lake Forest, Calif.
“I
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