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DALLAS Stone & Ward introduces Meineke’s new name and tagline in spots breaking Feb. 17 that feature longtime spokesperson George Foreman.
Meineke Discount Mufflers has changed its name to Meineke Car Care Center to better reflect its products and service offerings, the Charlotte, N.C.-based client said.
The tag changes to “Right service. Right price” from “You won’t pay a lot, but you’ll get a lot,” which Meineke has used since 1983.
One 10-second television spot from the Little Rock, Ark.,
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