Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
American Suzuki Motor Corporation on Monday will launch its first Summer Sale campaign that ties recent lease programs for its XL-7 SUV with a summer promotional offer.
The campaign, “Suzuki Blockbuster,” will encompass all four national sales regions and feature Suzuki’s top-selling SUVs, which include the XL-7, launched this year with a first quarter national campaign via Colby, Effler, Santa Monica, Calif., and the Grand Vitara, launched in 1999.
The two-month summer campaign runs through Labor Day and comprises television and print executions, with full-page newspaper ads in the top twenty markets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in