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Enron Media Services has piqued the interest of Starcom North America with its plans to create a futures market for buying and selling media time and space.
In a recent letter to Starcom’s clients, CEO Renetta McCann said the Chicago-based media company was in talks with Enron to examine the possibility of a deal.
“Despite what has been a negative reaction thus far from the industry, we find Enron’s plan intriguing,” McCann wrote. “Clearly, Enron proposes breaking the rules of how media can be bought and sold.”
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