NEW YORK Summit Entertainment, a new global theatrical motion picture studio, has selected WPP Group's MindShare to handle media duties for its U.S. theatrical and home entertainment divisions following a review, the client has confirmed.
The company, formed in the spring of this year, has an annual estimated advertising budget of $75 million.
Other contenders were independent shops Horizon Media and Palisades Media.
MindShare's Los Angeles office will handle the planning and implementation duties. The shop was able to pitch the Summit business after former client Fox awarded its studio account earlier this year to Zenith Media after a review.
Summit said that it would produce between 10 to 12 films per year and distribute them across all media platforms.
"This win validates our experience in the entertainment category and speaks to our strengths in identifying untapped opportunities available to a client like Summit and delivering unique media marketing ideas to help distinguish their brand," said Scott Neslund, North American CEO of MindShare.