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LOS ANGELES-KFC has awarded additional regional ad duties to Irvine, Calif., shop dGWB after a review.
Billings for the added work are about $2-3 million, according to industry estimates.
The new assignments include local marketing, media and account services for the Arizona and New Mexico regions of the Louisville, Ky.-based client.
DGWB has handled the estimated $7 million Southern California KFC Advertising Association’s account since last year.
The incumbent on the New Mexico and Arizona business was Cramer-Krasselt in Phoenix.
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