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GLENDALE, CALIF. – Nestle USA last week named former Ogilvy & Mather/L.A. executive Al Stefl to a newly created ad post, designed to assist the various offices currently in charge of some $200 million in advertising for Nestle’s six U.S.-based companies and 20 major brands.
‘My position is really to help the operating companies and their agencies do even better advertising,’ said Stefl, Nestle vp/advertising. ‘The ultimate goal is to get the best message to the right consumer group at the right time as efficiently as possible.’
Stefl said his appointment would have no effect on current agency alignments.
John McMennamin, Nestle USA vp/marketing services, who counted ad duties among his broader marketing responsibilities, will give up his ad role to devote more time to managing Nestle’s partnership with The Walt Disney Co.
Media buying duties for the divisions will remain consolidated under Ann Fox at Nestle USA.
The presidents of each of the divisions...
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