NEW YORK Publicis Groupe's StarLink has won media planning and buying duties for two Comcast-owned cable networks, the Golf Channel and OLN, the client said.
Sources said combined spending is $25-30 million for the two networks, which present National Hockey League games, the Tour de France, America's Cup, rodeo competitions and other events.
RJ Palmer in New York was the incumbent for the Golf Channel, and Media Storm of South Norwalk, Conn., handled media chores for OLN.
StarLink was tapped following a review of undisclosed agencies. The contest was undertaken to consolidate the networks' media chores at a single shop.
RJ Palmer defended, the shop said. Media Storm could not be reached, and it was unclear if that agency participated.
"StarLink impressed us with its creative boutique feel supported by the massive resources of Starcom MediaVest Group," said Christine Sullivan, vp of marketing and promotions for the Golf Channel, in a statement. "With our unique programming, OLN wanted an equally unique media shop that could truly engage and excite consumers," added Wendy McCoy, vp of marketing at OLN, in a statement.
The new assignments take effect immediately, and are not related to Comcast's broader ongoing review for its estimated $280 million national media business, sources said.