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Schultz Horticultural Products in St. Louis appeals to the hard-core gardener’s passion for growing things in a TV and print campaign from Rodgers Townsend.
The campaign is the St. Louis agency’s first for Schultz, and is one of the 51-year-old company’s most extensive ad efforts to date, with the TV work airing in 23 markets covering 12 states.
One of two TV spots is a straight branding effort, while the other is more product-focused. In the branding commercial, a daisy is shown growing out of a crack in a desert highway as a red muscle car bears down.
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