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LOS ANGELES – Stein Robaire Helm picked up ad duties last week for Packard Bell, a $1.2-billion maker of IBM-compatible personal computers and the No. 1 pc brand sold through mass-merchandisers.
Mal Ransom, vp/marketing at the Chatsworth, Calif.-based company, said the ad budget had yet to be determined. While in the past the company has spent more than $10 million on advertising, most of that has been devoted to co-op advertising with retailers, he said.
The account had previously been with Agoura Hills, Calif.,
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