Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES When RipeTV debuts today at 1:20 p.m. Pacific time with a parody of MTV’s space shuttle launch of more than 20 years ago, major advertisers will be along for the ride, said CEO Ryan Magnussen.
Magnussen said Dodge Dakota, Procter & Gamble’s Old Spice, Boost Mobile, Midway Entertainment and Electonic Arts are among the first to sponsor simultaneous streaming of on-demand content over broadband cable, the Internet and mobile devices such as video-enabled cell phones.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in